SHAPING THE FUTURE
BY CHALLENGING THE CONVENTIONAL
From capital to brand partnerships
and global connections.
HYTON is a founder-led modern holding company housing a portfolio of companies at the intersection of brand, capital, and culture. Through investment, collaboration, and strategic advisory, HYTON builds and connects companies across consumer, hospitality, and sports, grounded in culture and experience.
Our mission is simple:
to merge brands with global events, build unique experiences, and invest in ambitious ventures.
HYTON is a founder-led modern holding company housing a portfolio of companies at the intersection of brand, capital, and culture. Through investment, collaboration, and strategic advisory, HYTON builds and connects companies across consumer, hospitality, and sports, grounded in culture and experience.
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE.
OUR EXPERTISE
HYTON has activated a number of successful brand partnerships. From global sponsorships to talent advisory, each project is designed to unlock commercial value, elevate brand narrative and drive cultural impact. Every partnership reflects a deep understanding and distinct ability to bring the right people together.
HYTON produces premium events and cultural experiences that connect audiences, brands and talent. From curated hospitality at E1 and F1 races to panel discussions, product launches and immersive brand activations, every event and experience is designed to drive engagement and deliver long-term brand equity.
HYTON holds equity positions in a curated portfolio of high-growth companies across consumer, media and sport. These investments and shareholdings go beyond capital. They reflect conviction in the founders, long-term operating potential and a strong vision for each company. From early-stage support to active ownership, every business is rooted in alignment and partnership.
OUR EXPERTISE
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE.
Consumer
HYTON has activated a number of successful brand partnerships. From global sponsorships to talent advisory, each project is designed to unlock commercial value, elevate brand narrative and drive cultural impact. Every partnership reflects a deep understanding and distinct ability to bring the right people together.
Hospitality
HYTON produces premium events and cultural experiences that connect audiences, brands and talent. From curated hospitality at E1 and F1 races to panel discussions, product launches and immersive brand activations, every event and experience is designed to drive engagement and deliver long-term brand equity.
Sports
HYTON holds equity positions in a curated portfolio of high-growth companies across consumer, media and sport. These investments and shareholdings go beyond capital. They reflect conviction in the founders, long-term operating potential and a strong vision for each company. From early-stage support to active ownership, every business is rooted in alignment and partnership.
Hospitality
We work with hospitality brands to help them stand out. We collaborate with partners to shape distinctive concepts, refine positioning, and activate growth through innovation, strategy, and execution. Our focus is on creating scalable experiences that drive performance and long-term brand resonance.
OUR EXPERTISE
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE.
Misfits
Founding investor and director for the UK's leading plant-based protein bar.
Sunshine Coffee
Founding Investor of Miami's most joyful coffee concept, blending community, creativity and iconic iced coffee culture.
Revello
Co-founder of a functional cocktail mixer brand which will redefine the mixer category with clean-label innovation
E1 Team Miami
Co-founder of a leading team in the ground breaking E1 World Championship Series - the world’s first all-electric powerboat racing championship.
Fontainebleau Las Vegas
Strategic advisor to one of Las Vegas’ most iconic resorts, driving high-impact partnerships and race activations around the Las Vegas F1 race.
Built by Robert Jakobi.
HYTON was founded by Robert Jakobi, an entrepreneur, investor, and operator behind some of the most compelling companies in the UK and US. His approach is grounded in deep relationships, creative deal-making, and a deep understanding of brand and execution. HYTON reflects over two decades of founder-led experience.
Where ambition meets alignment. HYTON supports those building something meaningful with connectivity and operational expertise.
FROM CAPITAL TO BRAND PARTNERSHIPS – A HOME FOR VENTURES THAT RESONATE.
HYTON is a founder led modern holding company built to house a portfolio of ventures at the intersection of brand, capital, and culture. From consumer investments and brand partnerships to experiential IP and strategic advisory, HYTON builds and connects high-impact businesses across consumer, media, and sport.
A cross-section of standout brands, advisory projects and partnerships
Misfits
Founding investor and director for the UK's leading plant-based protein bar.
Sunshine Coffee
Founding Investor of Miami's most joyful coffee concept, blending community, creativity and iconic iced coffee culture.
Revello
Co-founder of a functional cocktail mixer brand which will redefine the mixer category with clean-label innovation
E1 Team Miami
Co-founder of a leading team in the ground breaking E1 World Championship Series - the world’s first all-electric powerboat racing championship.
Fontainebleau Las Vegas
Strategic advisor to one of Las Vegas’ most iconic resorts, driving high-impact partnerships and race activations around the Las Vegas F1 race.
HYTON OPERATES ACROSS THREE DISTINCT BUT INTERCONNECTED VERTICALS:
01
HYTON holds equity positions in a curated portfolio of high-growth, founder-led ventures across consumer, media and sport. These investments go beyond capital. They reflect conviction in the brand, long-term operating potential and vision of each business. From early-stage support to active ownership, every stake is rooted in alignment and partnership.
02
HYTON architects brand. partnerships that sit at the intersection of sports, culture, and commerce. From global sponsorships to talent brand partnerships and IP activations, each collaboration is designed to unlock commercial value, elevate brand narrative, and drive cultural impact. Every project reflects deep insight, strategic matchmaking, and a distinct ability to bring the right partners together
02
HYTON produces premium events and cultural experiences that connect brands, audiences and talent. From curated hospitality at E1 and F1 races to panel discussions, product launches and immersive brand activations, every experience is designed to drive engagement, and deliver long-term brand equity.
Built by Robert Jakobi.
HYTON is the brainchild of Robert Jakobi - an entrepreneur, investor, and operator behind some of the most forward-thinking ventures in the UK and U.S. His approach is grounded in deep relationships, creative deal-making, and an instinctive understanding of brand and execution. HYTON reflects over two decades of founder-led insight across investment, strategy, and cultural entrepreneurship.
TRUSTED BY BRANDS AND TALENT ACROSS CONSUMER, MEDIA AND SPORTS.
