TRUSTED ACCESS. BRAND-FIRST THINKING. BUILT TO DELIVER.
HYTON builds strategy, facilitates sponsorships, and connects global brands, platforms, and talent to create partnerships that drive cultural and commercial value. We work closely with partners to unlock access, shape meaningful collaborations, and structure opportunities grounded in shared ambition and long-term relevance.
OUR APPROACH:
BUILT ON TRUST:
Long-term relationships grounded in credibility and trust.
CULTURALLY IMMERSED:
Deeply embedded across consumer, hospitality, and sports with real access and insight.
FROM STRATEGY TO EXECUTION:
We don’t just advise. We provide hands-on involvement to build, execute and deliver.
WHAT WE DO:
STRUCTURE
brand partnerships and sponsorships that create long-term value.
CONNECT
brands, platforms, and talent through authentic and aligned integrations.
DESIGN
deal structures and raise capital to support sustainable growth.
WHAT WE LOOK FOR:
Early-stage, high-growth businesses with clear demand and room to scale.
EARLY TRACTION
Ambitious, values-led founders with vision and long-term intent.
ALIGNED AMBITION
Distinctive brands with cultural relevance and meaningful differentiation.
BRAND RELEVANCE
PARTNERSHIP HIGHLIGHTS
CONSUMER
LEC
Mindful indulgence. Unbelievably good, guilt-free ice cream.
Helped to launch LEC, the ice cream brand created by Formula 1 driver Charles Leclerc, in the UK. This marks LEC's third global market after Italy and France. Rooted in the ethos of “Why Resist?”, LEC offers indulgent, creamy ice cream with no more than 399 calories per pint a perfect blend of taste and mindfulness. Designed for health-conscious yet pleasure-seeking consumers, it replaces Halo Top on shelves with superior taste, texture, and engagement. The brand’s strong social following and alignment with wellness trends position it as a leading “better-for-you” indulgent ice cream brand in the frozen aisle.
SPORTS
DISNEY+ X SERGIO PEREZ
Brand partnership at the intersection of sports and storytelling.
Orchestrated and led a unique collaboration between Sergio "Checo" Pérez and Disney+, culminating in a branded helmet and the launch of a behind-the-scenes documentary. The project showcased Pérez’s journey in Formula 1 and aligned with Disney+’s push into premium sports storytelling.
E1 TEAM MIAMI X AZIMUT YACHTS
Luxury yachting meets electric racing innovation.
Azimut Yachts partnered with E1 Team Miami to unite luxury yachting and electric powerboat racing under a shared vision of sustainability, innovation, and performance. Following a successful debut at the 2024 Monaco Grand Prix, the partnership was renewed for the 2025 E1 World Championship season through Courtside Sports Advisors. Azimut showcased its low-emissions fleet and design excellence through co-branded activations, VIP fan experiences, and race-side yacht displays, including exclusive vantage points at E1 events. The collaboration underscores both brands’ commitment to pioneering a cleaner, more luxurious future for marine sport and lifestyle.
E1 TEAM MIAMI X BULOVA
Fusing precision timekeeping with next-generation racing.
Structured a multi-year partnership between iconic American watch brand Bulova and E1 Team Miami, integrating brand storytelling through a co-branded timepiece, media exposure, and premium activations at E1 events reinforcing Bulova’s alignment with innovation, speed, and style.
E1 TEAM MIAMI X ORLEBAR BROWN
Limited edition line of Team Miami OB swimming trunks
Orlebar Brown partnered with E1 Team Miami to launch a special-edition Bulldog swim short ahead of the E1 Miami GP on November 8, 2025. The design fuses OB’s refined Riviera aesthetic with the excitement of the world’s first all-electric powerboat championship. Finished with a speed-inspired side stripe and custom Team Miami embroidery, it captures the team’s precision and Miami flair. Crafted with OB’s signature tailored fit and quality, the piece embodies life at the water’s edge. Available in limited quantities from October 2025 at orlebarbrown.com and select boutiques.
LORO PIANA X JEAN ERIC VERGNE
Elevating sporting elegance with selective brand alignment.
Facilitated a rare ambassador partnership between luxury fashion house Loro Piana and double Formula E champion Jean-Eric Vergne. The collaboration reflects Loro Piana’s discerning approach to brand representation and was anchored to a flagship product moment.
E1 TEAM MIAMI X ORLEBAR BROWN
A limited-edition collaboration merging swimwear design with electric racing culture.
Facilitated a limited-edition swimwear collaboration with Orlebar Brown ahead of the E1 Miami GP. The special release fuses OB’s refined Riviera aesthetic with the energy and precision of electric racing and Miami culture.
LORO PIANA X JEAN ERIC VERGNE
A selective ambassador partnership blending luxury, performance, and sport.
Structured an ambassador partnership between luxury fashion house Loro Piana and Formula E champion Jean-Éric Vergne. The collaboration reflects selective brand alignment rooted in elegance, performance, and shared values.
STRATEGIC BRAND WORK
Advisory work for luxury brands
Advisory and executional support to luxury brands including Eleventy, Greyson, LVMH, MSC Cruises and The Moore through strategic event programming, curated hospitality, and partnership activations.