BACKING BOLD IDEAS WITH OPERATIONAL EXPERTISE.
HYTON invests in founder-led, high-growth companies across consumer, hospitality, and sports where brand equity, cultural relevance, and execution drive long-term value. We take a hands-on approach, pairing long-term capital with operational expertise and strategic guidance. Every investment is grounded in deep conviction, built through real-world experience, and structured to support a clear path to sustainable growth.
OUR APPROACH:
MORE THAN JUST CAPITAL.
MAKING GOOD COMPANIES GREAT.
UNLOCK ACCESS OTHERS CANNOT.
WHAT WE DO:
SCALE
businesses by providing access to new regions, channels, shared tech, talent, and capital.
FUEL
growth through data-driven insights, performance marketing, and innovation.
CONSOLIDATE
where we find operational synergies and efficiencies between assets.
WHAT WE LOOK FOR:
EARLY TRACTION
Early-stage, high-growth businesses with clear demand and room to scale.
Aligned Ambition
Ambitious, values-led founders with vision and long-term intent.
BRAND RELEVANCE
Distinctive brands with cultural relevance and meaningful differentiation.
WHAT WE LOOK FOR:
Early-stage, high growth ventures with breakout potential.
Visionary founders with ambition and purpose.
Strong brand differentiation and cultural relevance.
HOW WE ADD VALUE:
Deep operational experience building brands across Europe, the UK and US.
Access to top-tier talent, capital and commercial partners.
Strategic advisory across fundraising, marketing, sales and go-to-market execution.
Purpose and Vision
WE BRING MORE THAN JUST CAPITAL
Hyton invests in high growth companies across consumer, media and sport with proven business models, strong founder leadership and clear paths to profitability. We identify businesses where capital, operational expertise and strategic partnership can accelerate growth.
We find good companies & make them great.
01
We acquire brands only at compelling valuations.
02
We scale businesses by providing access to new regions, channels, shared tech, talent and capital.
03
We fuel growth through data-driven insights, performance marketing + innovation.
04
We consolidate where we find operational synergies and efficiencies between assets.
Investment Criteria
Target enterprise value
$25 million+
Proven traction
On-trend brands with underdeveloped runway
Investment types
Growth equity
Brand relevance
Products able to extend to the US, across multiple channels
Values alignment
Better-for-you, more sustainable brands making an impact
Under-penetrated D2C
Across Amazon, Shopify and social
IDEAL INVESTMENT STAGES:
Target enterprise value
$25 Million+
Investment types
Growth equity
Values alignment
CULTURALLY RELEVANT BRANDS MAKING AN IMPACT
Consumer
MISFITS
Disruptive plant-powered candy company.
Misfits is building the modern-day candy brand, delivering indulgent, plant-based protein bars with unmatched taste and performance. With bars that are triple-layered, chocolate-coated, and packed with 15g of protein and 1g of sugar, Misfits has redefined better-for-you snacking. Under Robert Jakobi’s leadership, Misfits scaled from the UK’s #1 protein bar on Amazon to a fast-growing U.S. brand, now stocked in major retailers including Trader Joes and Whole Foods Market.
REVELLO
Modern mixers for modern living.
Revello is pioneering a new category: functional cocktail mixers. Combining clean-label ingredients with electrolytes, antioxidants, and vitamins, Revello delivers premium taste with replenishing benefits. Think Fever-Tree meets Liquid I.V. Positioned to capitalise on the shift toward health-conscious indulgence, it represents a first-mover opportunity in a white space ripe for disruption. Robert Jakobi founded the business alongside Matt Teitelbaum and has supported the brand’s early-stage growth. HYTON’s involvement reflects its belief in the emerging “better-for-you beverage” space and the power of first-mover advantage in underdeveloped CPG categories.
Sonsie
Mindful beauty. Simple, clean, beyond skin.
Sonsie is a clean, vegan, and cruelty-free skincare brand co-founded by Pamela Anderson and Marie von Behrens-Felipe. Rooted in minimalism and mindfulness, Sonsie promotes beauty through balance with simple, effective products that nourish both skin and self. Its essentials including the Super Serum, Adapt Cream, and Basic Balm deliver high performance without complication. With a strong global community and sustainable ethos, Sonsie redefines skincare as a form of self-care and conscious living.
Sunshine Coffee
A Miami-born iced coffee brand built around quality, community, and joy.
Founding investor in Sunshine Coffee, a Miami-born iced coffee brand serving high-quality coffee with a signature sense of joy. We support its growth as it continues to bring together community, creativity, and iconic iced coffee culture.
WEBLOOM
A growth equity platform scaling UK and European consumer brands in the US market.
Founding partner in webloom, a modern, insight-led growth equity platform scaling UK and European consumer brands in the US. Led by a global team of industry veterans and founders, we support acquisitions and expansion through shared infrastructure, D2C optimization, operator-led expertise, and disciplined execution.
SUNSHINE COFFEE
High-quality iced coffee, served with a Miami smile.
Sunshine Coffee was founded in Miami with one goal: make the best iced and frozen coffee in the world. Inspired by Miami’s creative culture and coastal energy, Sunshine serves a joyful menu of iced coffees, matcha, smoothies, and inventive all-day dishes. Every store is a hub of hospitality, built on genuine connection and a shared Sunshine State of Mind. Robert Jakobi is a founding investor and board member helping to define the company’s strategy, identity, and retail experience. Sunshine represents a blueprint for how HYTON shapes consumer-facing brands with cultural relevance and commercial clarity.
WEBLOOM
Growth equity HoldCo accelerating UK and EU consumer brands in the US.
Webloom was established to acquire majority or full ownership of UK and European consumer brands and scale them rapidly in the U.S. market. Through shared infrastructure, D2C optimisation, and operator-led expertise, it delivers data-driven growth, speed to market, and improved return to shareholders. Led by a global team of industry veterans and founders who have created over $8B in shareholder value, webloom exemplifies modern, insight-led investment. The firm led Misfits’ £3M Series A round in 2021.
sports
COURTSIDE SPORTS ADVISORS
A strategic sports marketing firm aligning global brands with top-tier sports platforms.
Founded by Robert Jakobi and Joshua Goldstein, Courtside builds high-impact sponsorships across global sport. With deep-rooted relationships and commercial fluency, the team delivers tailored programs that connect brands with passionate audiences. In 2024, Courtside secured a multi-season partnership between E1 Team Miami and Azimut Yachts, blending clean energy innovation with luxury exposure.
E1 TEAM MIAMI
The first all-electric powerboat team in Miami backed by entertainment icon Marc Anthony.
E1 Team Miami was launched by Robert Jakobi in partnership with Marc Anthony and a high-profile investor group, as part of the world’s first all-electric powerboat racing series. With sustainability at its core, the team competes in a championship backed by global stars including Tom Brady, Will Smith, Rafa Nadal and LeBron James. Combining sport, innovation, and entertainment, E1 represents the future of racing and a powerful platform for partners and fans alike.
E1 Team Miami
The first all-electric powerboat team in Miami backed by entertainment icon Marc Anthony.
E1 Team Miami was launched by Robert Jakobi in partnership with Marc Anthony and a high-profile investor group, as part of the world’s first all-electric powerboat racing series. With sustainability at its core, the team competes in a championship backed by global stars including Tom Brady, Will Smith, Rafa Nadal and LeBron James. Combining sport, innovation, and entertainment, E1 represents the future of racing and a powerful platform for partners and fans alike.