HOSPITALITY
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE.
OUR EXPERTISE
We partner with hospitality brands and platforms to help them stand out, supporting concept development, refining positioning, and activating growth through thoughtful strategy and hands-on execution. Our focus is on creating distinctive, scalable experiences drive performance and deliver long-term brand resonance.
HOSPITALTY
PARTNERSHIP HIGHLIGHTS
SPORTS
FONTAINEBLEAU
MIAMI BEACH
Strategic advisor to Fontainebleau Miami Beach, supporting brand partnerships, experiential activations, and private events around the Formula 1 Crypto.com Miami Grand Prix and the FIFA World Cup placing the property at the center of global cultural moments.
Partnered with Front Office Sports to deliver a curated thought-leadership panel event ahead of the E1 Miami GP. Hosted at The Moore Miami, the half-day experience convened senior leaders across sports, media, and investment to explore the future of sport and innovation
In partnership with Front Office Sports, HYTON (via Courtside Sports Advisors) helped launch a curated panel event ahead of the E1 Miami GP. Hosted at The Moore Miami, the half-day experience united 150 top decision-makers across sports, media, private equity, and tech to explore the future of sport, sustainability, and innovation. The event, part of Front Office Sports’ acclaimed “Future of Sports” series, marked its first edition in Miami, spotlighting E1 as a defining force at the intersection of culture, competition, and environmental progress.
LUXURY BRAND ADVISORY
Advisory and executional support to luxury brands
Provide advisory and executional support to luxury brands including Eleventy, Greyson, LVMH, MSC Cruises, and The Moore. Our work spans strategic programming, curated hospitality, and partnership activations designed to strengthen brand relevance and reach.
Helped launch a curated panel event ahead of the E1 Miami GP
Produced a high-energy, high-profile closing celebration during the E1 Miami GP weekend in partnership with Palm Tree Crew. Hosted at Palm Tree Club and headlined by Tiësto, the event brought together sponsors, athletes, and cultural leaders to elevate E1’s lifestyle positioning.
A high-energy, high-profile closing celebration during the E1 Miami GP weekend, hosted at the Palm Tree Club. Produced in partnership with Palm Tree Crew and headlined by Tiësto, the event brought together sponsors, athletes, and cultural influencers to celebrate the E1 Miami GP and help elevate the E1 brand’s lifestyle positioning.
DISNEY+ X SERGIO PEREZ
Brand partnership at the intersection of sport and storytelling.
Orchestrated and led a unique collaboration between Sergio "Checo" Pérez and Disney+, culminating in a branded helmet and the launch of a behind-the-scenes documentary. The project showcased Pérez’s journey in Formula 1 and aligned with Disney+’s push into premium sports storytelling.
E1 TEAM MIAMI X AZIMUT YACHTS
Luxury yachting meets electric racing innovation.
Azimut Yachts partnered with E1 Team Miami to unite luxury yachting and electric powerboat racing under a shared vision of sustainability, innovation, and performance. Following a successful debut at the 2024 Monaco Grand Prix, the partnership was renewed for the 2025 E1 World Championship season through Courtside Sports Advisors. Azimut showcased its low-emissions fleet and design excellence through co-branded activations, VIP fan experiences, and race-side yacht displays, including exclusive vantage points at E1 events. The collaboration underscores both brands’ commitment to pioneering a cleaner, more luxurious future for marine sport and lifestyle.
E1 TEAM MIAMI X BULOVA
Fusing precision timekeeping with next-generation racing.
Structured a multi-year partnership between iconic American watch brand Bulova and E1 Team Miami, integrating brand storytelling through a co-branded timepiece, media exposure, and premium activations at E1 events reinforcing Bulova’s alignment with innovation, speed, and style.
E1 TEAM MIAMI X ORLEBAR BROWN
Limited edition line of Team Miami OB swimming trunks
Orlebar Brown partnered with E1 Team Miami to launch a special-edition Bulldog swim short ahead of the E1 Miami GP on November 8, 2025. The design fuses OB’s refined Riviera aesthetic with the excitement of the world’s first all-electric powerboat championship. Finished with a speed-inspired side stripe and custom Team Miami embroidery, it captures the team’s precision and Miami flair. Crafted with OB’s signature tailored fit and quality, the piece embodies life at the water’s edge. Available in limited quantities from October 2025 at orlebarbrown.com and select boutiques.
LORO PIANA X JEAN ERIC VERGNE
Elevating sporting elegance with selective brand alignment.
Facilitated a rare ambassador partnership between luxury fashion house Loro Piana and double Formula E champion Jean-Eric Vergne. The collaboration reflects Loro Piana’s discerning approach to brand representation and was anchored to a flagship product moment.