CONSUMER
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE.
OUR EXPERTISE
We collaborate with ambitious consumer brands to support their next phase of growth, offering expert guidance across strategy, operations, and go-to-market execution. Through hands-on partnership, we help build category-leading businesses.
CONSUMER
LEC
Mindful indulgence. Unbelievably good, guilt-free ice cream.
Strategic partner in the UK launch of LEC, the health-conscious ice cream brand founded by Formula 1 driver Charles Leclerc. We support market entry and brand development for modern, wellness-driven consumers
MISFITS
A leading plant-based snack brand reimagining protein through craveable, candy-inspired products for modern consumers.
Founding investor and director of Misfits, supporting its growth from early disruptor to a globally scaled plant-based snack brand. We work closely on strategy and expansion as the business grows its global presence.
REVELLO
A functional cocktail mixer brand reimagining the category through clean-label innovation.
Co-founder of Revello, a functional cocktail mixer brand redefining the category through clean-label innovation. We are building the business from the ground up, through product development, positioning, and go-to-market.
Sonsie
Mindful beauty. Simple, clean, beyond skin.
Partner to Sonsie, a clean beauty brand co-founded by Pamela Anderson and Marie von Behrens-Felipe. Centered on simplicity, balance, and mindfulness, Sonsie promotes beauty through balance with simple, effective products that nourish both skin and self. We continue to support its growth in building a global community around intentional living.
Sunshine Coffee
A Miami-born iced coffee brand built around quality, community, and joy.
Founding investor in Sunshine Coffee, a Miami-born iced coffee brand serving high-quality coffee with a signature sense of joy. We support its growth as it continues to bring together community, creativity, and iconic iced coffee culture.
WEBLOOM
A growth equity platform scaling UK and European consumer brands in the US market.
Founding partner in webloom, a modern, insight-led growth equity platform scaling UK and European consumer brands in the US. Led by a global team of industry veterans and founders, we support acquisitions and expansion through shared infrastructure, D2C optimization, operator-led expertise, and disciplined execution.
MISFITS
A leading plant-based snack brand reimagining protein through craveable, candy-inspired products for modern consumers.
Founding investor and director of Misfits, supporting its growth from early disruptor to a globally scaled plant-based snack brand. We work closely on strategy and expansion as the business grows its global presence.
REVELLO
A functional cocktail mixer brand reimagining the category through clean-label innovation.
Co-founder of Revello, a functional cocktail mixer brand redefining the category through clean-label innovation. We are building the business from the ground up, through product development, positioning, and go-to-market.
Sonsie
Mindful beauty. Simple, clean, beyond skin.
Partner to Sonsie, a clean beauty brand co-founded by Pamela Anderson and Marie von Behrens-Felipe. Centered on simplicity, balance, and mindfulness, Sonsie promotes beauty through balance with simple, effective products that nourish both skin and self. We continue to support its growth in building a global community around intentional living.