CASE STUDY
E1 TEAM MIAMI
SECTOR:
Sports
Vertical:
Investments and Shareholdings
role:
CO-FOUNDER / CEO
THE OPPORTUNITY
In December 2023, Robert launched E1 Team Miami, the flagship American team in the E1 World Championship Series - the world’s first all- electric powerboat racing championship. He co-founded the team alongside global entertainment icon Marc Anthony, bringing the star power and global reach of a Grammy-winning artist into the fast-emerging world of electric boat racing.
HYTON’S ROLE
HYTON, through Robert Jakobi, has played an instrumental role in the team’s launch, growth and commercial success. Robert put together and led the investment round, personally negotiated and secured Marc Anthony as a co-owner and built out the team.
Key contributions included:
Secured Co-Owner Marc Anthony: Personally negotiated and onboarded Marc Anthony as a celebrity co-owner and brand partner, in collaboration with his management company, Magnus.
Recruited One of the Top Pilots: Signed Erik Stark, 6-time Powerboat World Champion, as the team’s male pilot.
Closed a number of strategic multiyear brand partnerships:
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Bulova: Iconic American watchmaker signed as Official Time Partner, including launching a co-branded timepiece.
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Azimut Yachts: Leading Italian yacht brand aligned on shared values of innovation and sustainability.
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Campbell Capital Management: Miami-based wealth advisory firm became the Official Multi-Generational Wealth Partner.
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The Moore: Exclusive members club in Miami Design District joined as the Official Event Partner for Team Miami at the Miami GP.
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Greyson Clothiers: Signed as the Official Clothing Partner, delivering a fully branded apparel range for the team.
THE OUTCOME
Within its first season, E1 Team Miami became the most commercially successful team in the E1 series, outpacing peers in sponsorship deals, media exposure, and brand partnerships.
WHY IT MATTERS
E1 Team Miami reflects HYTON’s operator-led investment thesis: identify early growth opportunities, provide deep strategic support, and drive long-term commercial value through best-in-class execution.