SPORTS
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE
OUR EXPERTISE
We partner with forward-thinking sports teams, talent, and platforms to strengthen strategy, unlock audience connection, and accelerate sustainable growth. Through strategic collaboration, we help build meaningful partnerships, shape brand-led experiences, and create authentic cultural impact.
SPORTS
COURTSIDE SPORTS ADVISORS
A strategic sports marketing firm aligning brands with leading sports platforms.
Co-founder of Courtside Sports Advisors, a strategic sports marketing firm aligning global brands with top-tier sports platforms. Courtside builds high-impact sponsorships across global sport. With deep-rooted relationships and commercial fluency, we support partnership development, sponsorship strategy, and audience engagement across major sports properties.
DISNEY+
X SERGIO PEREZ:
A global collaboration linking elite motorsport talent with premium storytelling.
Led a unique collaboration between Formula 1 driver Sergio “Checo” Pérez and Disney+, culminating in a branded helmet and a documentary-style campaign. This partnership connected elite sport with premium storytelling and mass audience reach.
E1 TEAM MIAMI
The first all-electric powerboat racing team competing in the UIM E1 World Championship.
E1 Team Miami was launched by Robert Jakobi in partnership with Marc Anthony and a high-profile investor group, as part of the world’s first all-electric powerboat racing series. Miami’s electric powerboat racing team competes in the UIM E1 World Championship, backed by global stars including Tom Brady, Will Smith, Rafa Nadal and LeBron James. We continue to support the team’s growth with strategic development and global positioning as it blends sustainability, performance, and entertainment on the world stage.
E1 TEAM MIAMI X AZIMUT YACHTS
A partnership uniting electric racing innovation with luxury yachting.
Structured a global partnership between E1 Team Miami and Azimut Yachts uniting electric racing with luxury yachting. The collaboration showcases innovation, the shared value of sustainability, and design excellence through co-branded activations, VIP experiences, and race-side presentations.
E1 TEAM MIAMI X BULOVA
A multi-year collaboration fusing precision timekeeping with modern racing culture.
Built a multi-year partnership with Bulova connecting precision timekeeping to next-generation racing culture. The collaboration integrates co-branded products, premium activations, and strategic storytelling around innovation, speed, and style.
A full hospitality, programming, and brand experience during the E1 Miami GP weekend.
Curated full hospitality, programming, and brand experience across the E1 Miami GP race weekend, marking the championship’s North American debut and season finale. We support partner engagement and audience connection through immersive experiences that bring electric powerboat racing to life against Miami’s iconic waterfront.
E1 TEAM MIAMI X ORLEBAR BROWN
A limited-edition collaboration merging swimwear design with electric racing culture.
Facilitated a limited-edition swimwear collaboration with Orlebar Brown ahead of the E1 Miami GP. The special release fuses OB’s refined Riviera aesthetic with the energy and precision of electric racing and Miami culture.
STRATEGIC BRAND WORK
LORO PIANA X JEAN ERIC VERGNE
A selective ambassador partnership blending luxury, performance, and sport.
Structured an ambassador partnership between luxury fashion house Loro Piana and Formula E champion Jean-Éric Vergne. The collaboration reflects selective brand alignment rooted in elegance, performance, and shared values.
PARTNERSHIP HIGHLIGHTS
In partnership with Front Office Sports, HYTON (via Courtside Sports Advisors) helped launch a curated panel event ahead of the E1 Miami GP. Hosted at The Moore Miami, the half-day experience united 150 top decision-makers across sports, media, private equity, and tech to explore the future of sport, sustainability, and innovation. The event, part of Front Office Sports’ acclaimed “Future of Sports” series, marked its first edition in Miami, spotlighting E1 as a defining force at the intersection of culture, competition, and environmental progress.
DISNEY+ X SERGIO PEREZ
Brand partnership at the intersection of sport and storytelling.
Orchestrated and led a unique collaboration between Sergio "Checo" Pérez and Disney+, culminating in a branded helmet and the launch of a behind-the-scenes documentary. The project showcased Pérez’s journey in Formula 1 and aligned with Disney+’s push into premium sports storytelling.
E1 TEAM MIAMI X AZIMUT YACHTS
Luxury yachting meets electric racing innovation.
Azimut Yachts partnered with E1 Team Miami to unite luxury yachting and electric powerboat racing under a shared vision of sustainability, innovation, and performance. Following a successful debut at the 2024 Monaco Grand Prix, the partnership was renewed for the 2025 E1 World Championship season through Courtside Sports Advisors. Azimut showcased its low-emissions fleet and design excellence through co-branded activations, VIP fan experiences, and race-side yacht displays, including exclusive vantage points at E1 events. The collaboration underscores both brands’ commitment to pioneering a cleaner, more luxurious future for marine sport and lifestyle.
E1 TEAM MIAMI X BULOVA
Fusing precision timekeeping with next-generation racing.
Structured a multi-year partnership between iconic American watch brand Bulova and E1 Team Miami, integrating brand storytelling through a co-branded timepiece, media exposure, and premium activations at E1 events reinforcing Bulova’s alignment with innovation, speed, and style.
E1 TEAM MIAMI X ORLEBAR BROWN
Limited edition line of Team Miami OB swimming trunks
Orlebar Brown partnered with E1 Team Miami to launch a special-edition Bulldog swim short ahead of the E1 Miami GP on November 8, 2025. The design fuses OB’s refined Riviera aesthetic with the excitement of the world’s first all-electric powerboat championship. Finished with a speed-inspired side stripe and custom Team Miami embroidery, it captures the team’s precision and Miami flair. Crafted with OB’s signature tailored fit and quality, the piece embodies life at the water’s edge. Available in limited quantities from October 2025 at orlebarbrown.com and select boutiques.
LORO PIANA X JEAN ERIC VERGNE
Elevating sporting elegance with selective brand alignment.
Facilitated a rare ambassador partnership between luxury fashion house Loro Piana and double Formula E champion Jean-Eric Vergne. The collaboration reflects Loro Piana’s discerning approach to brand representation and was anchored to a flagship product moment.